Executive Director // Consumer Health

Launched $130m e-comm business, questhealth.com. Won Ad Age Campaign of the Year in n2023. Responsible for media, marketing, sales, commerce, tech, CRM and PR. Grew team from 2-20 over 18 months.

VP // Global Marketing

Led growth brands at Marriott — AC, Aloft, Element and Moxy. Grew pricing power 12% and RPI 14% in two year span while gaining share. Won Hotel Brand of the Year across all 4 brands.

VP // HISTORY
Reversed ratings decline first time in 5 quarters (Q2, 2016). Rebooted HISTORY.com as a publisher vs. promo site and did $12m in net new revenue. Launched first three fiction series from A+E Studios: SIX, Knightfall and Blue Book.

Director // College Football, WatchESPN
Led College Football portfolio including College Gameday. Launched the inaugural College Football Playoff and ESPN+. Won 3 Clios.

Director // Growth Marketing

Launched It’s Not Fitness. It’s Life campaign. Led acquisition and field marketing (ex-NYC). Led new openings, built marketing automation and analytics functions and chaired CRM governance.

Director // Global Brand Mgmt

Led global brand management for Westin. Launched This Is How It Should Feel campaign. Positioned Westin around Wellness. Created strategic partnerships Delta, New Balance, Pottery Barn, Nintendo and Nordstrom.

Account Supervisor // Unilever

Led campaign planning and development for Hellmann’s, Wishbone, Slim-Fast and Ragú.
Ran summer internship program.

Student Brand Manager // Chicago

How I got hooked. Student Brand Manager for Chicago region. Developed nationwide campus marketing plan for sugar-free launch.